With the mission “to be recognized by the industry as a leading Air Navigation Service Provider (ANSP) within the region and beyond,” the Company embarked on a robust and holistic undertaking to modernize systems, infrastructure, and people since 2011 and this continues today.
As part of this undertaking, the Company has embarked on a transformational initiative to redevelop a new perspective through the Re-branding Campaign.
The first phase under the company’s re-branding campaign has seen the staging of the Naming and Slogan Contest.
Generally, the re-branding campaign intents to achieve the following;
Establish a new corporate identity to make clarification on the misunderstanding perceived by many with the airline company PNG Air.
Create a modern look that is consistent with the Modernization program approach.
Re-align the corporate strategy to ensure that the company is leveraging adequately on the untapped internal and external resources.
Have a corporate brand as the face of the business strategy and focus on what stakeholders should expect from the company.
Enhance and improve public perception of who we are and the importance of our role.